Liberty Mutual rebrands underwriting outfit in Canada

Liberty Mutual rebrands underwriting outfit in Canada | Insurance Business

Liberty Mutual rebrands underwriting outfit in Canada

Liberty Mutual Insurance has announced that it has rebranded both Liberty International Underwriters (LIU Canada) and Ironshore Canada under one name.

The two now answer to the Liberty Mutual Canada brand. A release said that the rebranding will not impact the paper LIU Canada or Ironshore Canada policies are written on. For the remainder of 2018, policies will continue to be written on Liberty Mutual Insurance Company and Ironshore Insurance Ltd (Canada Branch) paper.

Once integration of both underwriting units has been formally approved by regulators, operations will officially align as a branch of Liberty Mutual Insurance Company and write on the new paper. The company said that its target date for the official rebrand is early 2019.

“The rebranding of our joint operation as Liberty Mutual Canada is an important milestone in our journey to come together as one organization,” said Liberty Mutual Canada president Garth Pepper. “A stronger, united organization will enable us to better leverage the financial and reputational strength of Liberty Mutual to grow our presence and relevance in the Canadian market.”

Liberty Mutual completed its acquisition of Ironshore in 2017. In March 2018, Pepper was tapped to lead the operations of both LIU Canada and Ironshore Canada.