Marsh is set to take a high-profile role at this year’s Lenovo Grand Prix du Canada, using its presence at one of the country’s best-known sporting events to deepen the visibility of its recently announced global partnership with Formula 1.
The company said it will have a prominent presence at the Montréal race as Formula 1’s official risk partner and official insurance broking partner, building on the multi-year agreement the two organisations unveiled last month. The sponsorship positions Marsh at the centre of an internationally recognised event while also reinforcing its broader effort to present itself as a unified global brand across risk, insurance and advisory services.
“Marsh is proud to support the Formula 1 Lenovo Grand Prix du Canada and back one of the country’s signature sporting events,” said Sarah Robson, chief executive officer of Marsh Canada. “Marsh is a partner to Canada’s leading industries and innovative companies, and this sponsorship allows us to showcase our role in supporting Montréal and Canada on the global business stage.”
Marsh said the activation is particularly significant in Canada, where it has a long operating history. The firm opened its Montréal office in 1914 and now operates in 15 cities across the country, serving clients through four businesses and a workforce of more than 3,000 colleagues.
As part of the race-weekend programme, Marsh will present the second instalment of The Risk Perspective, a content series developed with Formula 1 that examines the risk, decision-making and performance dynamics associated with specific circuits. The latest edition will focus on Circuit Gilles-Villeneuve in Montréal and will be distributed through F1.com and the F1 app. Marsh will also have prominent trackside branding throughout the event.
The company said the partnership reflects its purpose of helping clients “build the confidence to thrive through the power of perspective”, linking Marsh’s advisory role in managing uncertainty with Formula 1’s emphasis on performance, precision and innovation.
“It’s fantastic to bring Formula 1 back to Montreal in what is such a momentous year for the sport,” said Emily Prazer, chief commercial officer of Formula 1. “The Grand Prix du Canada is a celebration of precision and resilience, encompassed in a circuit that has stood the test of time and witnessed so many legendary sporting moments. We’re excited to continue showcasing our partnership with Marsh in this iconic setting.”
