Mitchell & Whale Insurance Brokers reveals multi-year transformation strategy

It aims to become a top-20 national brokerage by 2030

Mitchell & Whale Insurance Brokers reveals multi-year transformation strategy

Insurance News

By Lyle Adriano

Mitchell & Whale Insurance Brokers has unveiled its new strategy to grow into a top-20 national brokerage by 2030.

The brokerage will be making “significant investments” in technology, data, and marketing as part of this multi-year transformation strategy. In a company release, the business also noted that will work to create new platforms while improving workflows and processes to create industry-leading customer experiences.

The brokerage currently has more than $41 million in gross written premiums and sees 30% year-over-year growth. With its proposed strategy, Mitchell & Whale is looking to hit $1 billion in gross written premiums by 2030.

“By 2025, customer experience will overtake price as a key brand differentiator,” said Mitchell & Whale president Adam Mitchell. “While competitive intensity rises through mergers and acquisitions, our ambitious growth strategy is based on improving our overall marketing and service sophistication, technology, analytics and data-driven insights to deliver the experience our customers want.”

The company will also be investing in its leadership and talent, with the goal of expanding its workforce by over 30% in 2021. Mitchell & Whale also said that over the next decade, it will grow its workforce to 1,200 employees and become one of Canada’s Top 100 Employers.

The new strategy officially launches with the start of Mitchell & Whale’s fiscal year on August 01. The company will also announce new executive appointments, strategic partnerships, and a brand redesign leading to this launch.

“We’re implementing a talent strategy to drive growth,” commented Mitchell. “We’re seeking the best in the industry to join our talented team as we take huge and transformative steps to lead the market through the development of disruptive innovation and an exciting new brand and value proposition.”

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