More insurers step up to assist wildfire recovery efforts

As wildfires continue to devastate BC, more insurers are pledging their support to help in recovery efforts

More insurers step up to assist wildfire recovery efforts

Insurance News

By Lyle Adriano

Following the lead of several insurance companies that have contributed toward wildfire recovery efforts in BC, a host of additional insurers have also donated to the Canadian Red Cross.

As of Monday, 218 wildfire cases were reported across BC, forcing about 14,000 residents from their homes. The fires had burned through nearly 35,000 hectares of land, and generated enough smoke to affect the air quality of nearby Western Canada communities and even some portions of Washington State and Montana in the US.

Aviva, BCAA, and The Guarantee announced earlier this week that they were contributing funds to the Canadian Red Cross to support the non-profit’s wildfire recovery efforts. Since then, more insurers have pledged their support to the cause.

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iA Financial Group disclosed in a release that it would donate $25,000 to the Red Cross. The insurance group extended its sympathies, saying that its employees “wish to offer their full support to residents of the affected areas who have had to leave their homes due to forest fires.”

TD Bank Group is also donating money to the Red Cross’ cause, pledging $50,000.

“We are deeply saddened by the devastation caused by the wildfires in British Columbia,” said TD Bank Group vice-president of community relations and corporate citizenship Andrea Barrack. “On behalf of our employees and customers, our thoughts are with those affected and their loved ones. We hope that through the emergency assistance of the Red Cross, this donation will provide some immediate support for the impacted communities.”

Some insurers have chosen to directly help their clients.

Life insurer Foresters Financial announced recently that it is offering assistance to its members affected by the wildfires. Eligible members living in wildfire affected areas experiencing significant personal hardship due to the calamity may receive grants from Foresters to help with immediate needs.

Related stories:
BC and Alberta’s insurance rates to increase following wildfires, floods: IBC
Insurance industry responds to BC wildfires, helps affected locals

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