Équité Association, the Canadian insurance industry’s first corporation dedicated to addressing the issue of insurance crime, has selected Terri O’Brien to serve as its CEO.

O’Brien has been a member of Équité since April 2021. She has more than 25 years of experience in financial services, including all facets of risk management, fraud, treasury and capital markets, leadership and growth strategies. Before Équité, O’Brien was serving as chief risk officer at Pace Credit Union, was also CRO at Interac Group, and had held senior executive roles at TD Bank – including vice president of TD’s North American anti-fraud strategy.

Équité was established by the insurance industry in February to integrate the cross-insurer data analytics company CANATICS and the Investigative Services Division (ISD) of the Insurance Bureau of Canada (IBC).

“Insurance fraud is a very real and increasingly sophisticated problem for consumers, insurers, law enforcement and government,” said Équité Association board chair and Aviva Canada CEO Jason Storah. “Équité is a single, unified, industry-wide organization that will proactively tackle it using world-class analytics and investigative techniques along with transparency on the outcomes that we believe are in everyone’s best interests if we’re going to make progress in the fight against insurance fraud.”

O’Brien, together with Équité’s new leadership team and board are focused on “building a strong culture of ‘members first’ through open communication, effective action, and collaboration in insurance crimes,” a release said.