A new pet insurance brand, Furkin Pet Insurance, has made its debut in Canada.

The insurer is offering a flexible insurance product that has one annual benefit and three different annual deductibles, allowing pet owners to choose the monthly premium that best suits their budget. Furkin also features annual renewable coverage of up to $20,000.

In a Press release, Furkin revealed that it developed its pet insurance product by studying emerging market trends – including Canadians’ responses to the COVID-19 pandemic. It noted that due to stay-at-home measures, new pet purchases and adoptions reached record levels over the past year, but at the same time many new pet owners have been facing financial uncertainty.

“These two trends told us that it was time for a fresh new option for pet owners, and Furkin Pet Insurance is the result,” said Furkin Pet Insurance general manager Randy Valpy.

Furkin’s insurance also features no per condition limits and no lifetime limits on any eligible conditions.

“With Furkin, pet owners can use their benefits to help their pet rebound from one single condition, or applied towards multiple illnesses or accidents, as they arise,” explained Valpy. “It’s coverage that can remain in place for the entire lifetime of the pet.”

In addition to insurance coverage, Furkin will provide customers with access to Telehealth support for their pets, as well as Petriage, a dynamic mobile application. Telehealth support is a 24/7 telephone service that gives pet owners access to veterinary nurses, while Petriage is an app that provides pet owners with actionable information about their pet’s health.

Furkin revealed in a company release that it will launch in the US later this year.