NFP has inked a new multi-year deal with the National Hockey League, becoming its official business insurance brokerage partner.
The deal grants NFP exclusive rights and designations that will link its brand with NHL’s marketing, digital and social media channels.
Among these marketing opportunities is broadcast exposure through the digitally enhanced dasherboards used during major league events like the NHL Winter Classic, NHL Stadium Series, and NHL All-Star Weekend.
The partnership also includes community engagements and experiential elements, with NFP branding featured through dasherboards and in-arena and in-stadium signage.
In an emailed news release, NFP chairman and CEO Doug Hammond commented on the company’s new deal with the NHL.
“Long-term partnerships are at the heart of NFP’s success, and our relationship with the NHL is one that we are particularly proud of,” said Hammond. “Over the past several decades, we’ve supported the league’s growth and success with specialized risk management expertise and insurance solutions. We look forward to continuing to deliver value to the NHL’s business while seizing the opportunities of this new element of our partnership.”
Eric Boester, executive vice president and chief marketing officer, also commented on how the partnership contributes to the growth of the NFP’s sponsorship portfolio.
“With aligned values and an international focus, we’re looking forward to a collaboration that elevates our community impact and maximizes the value of the partnership for everyone involved,” said Boester.
Meanwhile, NHL chief business officer Keith Wachtel issued a statement highlighting NFP’s continued contributions to the league.
“NFP has been the NHL’s insurance broker for over 30 years and a critical partner for NHL business operations,” said Wachtel. “We are thrilled to expand our long-term relationship into an official NHL partnership, NFP’s first with a national sports league.”
“NFP sees the immense value the NHL audience can deliver to drive business, and through our partnership, NFP will be able to tell impactful stories to NHL fans and NFP customers around ways we are working together while also engaging with future customers through unforgettable hospitality experiences at tentpole League events.”
NFP’s deal with the NHL comes after it was announced in December that Aon is set to acquire the brokerage for an estimated US$13.4 billion.
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