Quotey has added Mutual Fire Insurance of British Columbia (MFI) to its platform, giving brokers digital access to MFI's Hobby Farm insurance product.
The move allows appointed brokers from British Columbia to Ontario to quote and bind policies in minutes, bringing farm insurance in line with digital shifts already well established in commercial P&C lines.
Farm and rural risks have traditionally lagged behind other sectors in digital distribution. Products like hobby farm insurance, which cover part-time farming operations, mixed residential and agricultural risks, and rural properties with unique characteristics, have often required manual quoting and lengthy processing.
With MFI now on Quotey’s platform, the company said brokers can complete the full sales cycle through a single digital channel.
MFI said the integration represents a significant step in its digital transformation. It also signals how farm insurers are responding to broker demand for faster, more efficient tools to reach clients in both rural and urban-adjacent communities.
Specialty products are catching up
The development also reflects a wider trend across the Canadian insurance market where specialty products are catching up to commercial and personal lines in terms of digital accessibility. Platform like Quotey are positioning themselves as hubs for underserved risks, enabling brokers to place niche products with the same ease as more commoditized coverage.
MFI is not alone in pursuing this path. Other Canadian farm and mutual insurers have been taking steps to digitize their distribution, though progress has been uneven. Co-operators has invested heavily in digital tools for both personal and commercial lines, while Wawanesa has been expanding broker-facing technology to improve service speed.
Some mutuals, however, continue to rely on traditional processes, creating a gap in broker efficiency across the sector. Against that backdrop, MFI’s move with Quotey positions it among the early adopters in farm-focused digital distribution.
The shift brings efficiency and consistency when serving clients with diverse portfolios for brokers. Meanwhile, for insurers, it offers a way to extend reach and remain competitive as distribution becomes more digitally driven.
As insurers across lines seek to balance underwriting discipline with accessibility, partnerships like this highlight how legacy farm products can adapt to modern distribution models.
