The two insurance companies will continue to support IBAC’s BIP – a national advertising campaign that raises awareness among customers of the value that insurance brokers provide them.
In addition to renewed support for the BIP, SGI and Coachman will continue to invest in IBAC’s other initiatives, such as the association’s technology leadership and professional development of the broker workforce, and IBAC’s federal advocacy to keep banking and insurance as separate industries.
“We are pleased to be a Full Partner of the BIP again this year,” said SGI Canada EVP and chief customer officer Paul Mlodzik. “As a company 100% committed to broker distribution, SGI knows the value of local knowledge and advice, and we are proud to support these initiatives.”
“We greatly appreciate SGI Canada’s renewed investment and the continuation of our long-standing partnership,” said IBAC CEO Peter Braid.
Braid additionally commented that SGI’s business model of offering products exclusively through the broker channel is a “strong vote of confidence in the important role of the insurance broker.”
Earlier this month, SGI had announced that it will allow Ukrainian refugees with passenger vehicle licenses to exchange them for Saskatchewan driver’s licenses. The insurer and licensing Crown corporation understands that the situation in Ukraine prevents refugees looking to trade in their licenses from producing an abstract – a typical requirement for license reciprocity – so it has waived the requirement for refugees.