The Co-Operators, traffic research group launch anti-distracted driving hub

The Co-Operators, traffic research group launch anti-distracted driving hub | Insurance Business

The Co-Operators, traffic research group launch anti-distracted driving hub
The Co-operators and the Traffic Injury Research Foundation (TIRF) have launched an online resource hub that enables local governments and stakeholders to design effective strategies to reduce distracted driving.

With guidance from the Canadian Coalition on Distracted Driving (CCDD), the hub contains the latest research, stats and data on distracted driving, laws and penalties in Canada, and a variety of educational tools and resources.

TIRF president and CEO Robyn Robertson said the database was designed so organizations can spend less time looking for answers and more time working on solutions.

“All agencies are incredibly concerned about the safety of Canadians, their workforce, and their families and friends,” the executive said. “Everyone has the same questions about the size of the problem, what is known, what data is available, and what strategies can reduce distracted driving.”

“Consider that a driver traveling at 100km/hr travels the length of a hockey rink within just two seconds while distracted. It’s easy to see why distracted driving is a recipe for disaster,” said Rob Wesseling, president and CEO of The Co-operators.

The CCDD is a coalition of concerned organizations that spans several sectors including education, enforcement, academia, government, health and industry, including insurance, automotive and trucking industries, and the not-for-profit sector.

“The work of the CCDD continues to provide actionable solutions that communities and workplaces can embrace to help resolve this growing issue, and make meaningful changes to protect drivers and pedestrians,” Wesseling added.


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