This article was produced in partnership with Manulife.
Michael Dawson is Director, Manulife Vitality Sales and Distribution, and host of the upcoming webinar.
For well over a century the life insurance industry has recognized the importance of healthy living. When people stay active, maintain a healthy lifestyle and practise preventative care, they are less likely to develop a chronic disease or die prematurely. So how can we encourage people to change their behaviour and reduce their risk factors?
The answer lies in behavioural insurance. Behavioural insurance uses scientific data to provide insights into how people make decisions and then uses those insights to put them on the path to better health. And behavioural insurance lies at the heart of Manulife Vitality.
Manulife Vitality is insurance plus a health and wellness program that provides clients with attractive incentives for adopting an active lifestyle. Members have access to a broad range of wellness and prevention options as well as rewards from popular retailers. In addition, they can reduce their annual insurance premiums.
By providing immediate rewards for healthy choices (for example, going for a run or going for a medical checkup), short-term rewards are married with long-term goals. The formula for effectiveness: Break down long-term health improvement goals into immediate, achievable steps and provide rewards for many of the small accomplishments that make up the overall path.
The Manulife Vitality program delivers this on an individual, customized basis, no matter what the client’s initial state of health or activity might be. It is a dynamic, progressive model that can work for everyone regardless of their starting point. It’s highly sophisticated, data-driven and complex in its actual design, but the consumer view of it is extraordinarily simple and engaging. Everyday activities offer an opportunity to remember and act upon healthy choices — and earn rewards for doing so.
The big question: Does Manulife Vitality really work? The answer is yes, absolutely1.
This new kind of life insurance empowers clients in unprecedented ways. It enables them to realize benefits in both their health and their ability to get the most out of their life insurance protection.
While the welfare of the client is always front and centre, Manulife Vitality also offers benefits for advisors:
To learn more about Manulife Vitality, join our webinar on February 28 where Michael Dawson, Director, Manulife Vitality Sales and Distribution, will explain why it’s so important to help Canadians live longer, healthier lives and how Manulife Vitality can help.
1 Source: Program Member data as of February 28, 2021
Insurance products are issued by The Manufacturers Life Insurance Company. The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program. The Manulife Vitality program is available with select policies. Vitality is a trademark of The Vitality Group International Inc., and is used by The Manufacturers Life Insurance Company and its affiliates under license. Vitality is a trademark of The Vitality Group International, Inc., and is used by The Manufacturers Life Insurance Company and its affiliates under license.
Manulife & Stylized M Design, and Stylized M Design are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license.
Founded in 1881, Manulife is the largest insurance company in Canada.