Allstate is introducing competitive auto insurance rates for new customers in the state of Wisconsin.

A release explained that the new rates “reflect a renewed commitment” to serving the state’s drivers. The adjusted rates came into effect October 14, 2019.

“Supporting our local agency owners and deepening our community relationships were important factors, among many, that supported our decision to make this change,” said Allstate field senior vice-president Roger Odle.

Odle added that Allstate is “very pleased” to be able to provide much lower rates to new customers in the state and show them just how the insurance company can protect them from uncertainties in life.

The firm also offered a reminder that while it was generally lowering auto rates in Wisconsin, overall changes in premiums for individual customers will still vary based on their policy and chosen coverage. Additional opportunities for discounts may also apply.

Read more: State Farm slashes auto insurance rates in Louisiana

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The insurer’s lowered rates come a month after one of its competitors, State Farm, announced reduced auto insurance rates in Louisiana and Missouri.