The Insurance Brokers Association of Canada (IBAC) has announced that another insurer has committed to continuing its sponsorship of the organization’s Broker Identity Program (BIP) national advertising campaign.

Economical Insurance will remain a sponsor of the campaign as a full partner. IBAC’s Broker Identity Program (BIP) is a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients in terms of choice, advice and advocacy.

Read more: IBAC maintains SGI CANADA as sponsor of national ad campaign

“Economical is proud to support our valued broker partners through the Broker Identity Program, as they continue to provide much needed advice and guidance to our policyholders,” said Rowan Saunders, president and chief executive officer of Economical Insurance. “This is especially important now, as our industry continues to transform and innovate to meet new customer expectations.”

“We greatly appreciate Economical’s ongoing support for IBAC and the programs we deliver,” said Peter Braid, chief executive officer of IBAC. “Their renewed investment in our national advertising campaign demonstrates a strong commitment to the broker channel and underscores the important role of the broker in serving insurance consumers.”