The Insurance Brokers Association of Canada (IBAC) has announced that Saskatchewan Mutual Insurance (SMI) has continued its sponsorship of the organization’s Broker Identity Program (BIP) national advertising campaign.

In a statement, IBAC said that SMI will continue its sponsorship of the campaign at the full partner level. The BIP campaign aims to raise awareness on the significant value that insurance brokers provide for their clients in terms of choice, advice, and advocacy.

Read more: IBAC’s data exchange plan takes a step forward for the benefit of brokers

SMI’s investment will also contribute to other IBAC initiatives – including IBAC’s technology leadership initiatives, the professional development of the broker workforce, and the organization’s federal advocacy programs to maintain the separation of banking and insurance.

“SMI is pleased to continue to support IBAC as a full partner,” said Laura Wieve, president and chief executive officer of SMI. “With the pace of change accelerating in the industry, the organization plays an important role as the national voice of brokers and as an advocate for consumers.”

“SMI’s renewed investment in our national branding program is a strong show of support for brokers,” said Peter Braid, chief executive officer of IBAC. “We look forward to our continued partnership in providing security and peace of mind for insurance consumers and protecting their financial well-being.”