Équité Association, the independent non-profit organization aimed at reducing and preventing insurance crimes, has welcomed Groupe Promutuel Federation and Industrial Alliance as its latest members.

“In welcoming new member insurers, we get closer to our goal of eradicating insurance fraud and crime across Canada over the next decade,” said Équité president and CEO Terri O’Brien.

Established in 2021, Équité helps Canadian insurers fight fraud using advanced analytics, intelligence best practices, and coordinated investigations. It acts as the industry’s main anti-fraud entity, consolidating anti-fraud services and creating a collaborative framework for insurers as they work to protect consumers from insurance crime.

Équité counts the country’s top P&C insurers among its members, including CNA Canada, Desjardins, and Gore Mutual Insurance. The organization recently published its annual report, revealing that it was able to deliver $89.7 million in member value during its first year.

Consumers are also supportive of efforts to combat insurance crime and fraud. According to a 2020 Aviva survey, combatting fraud has become more of a priority for Canadians in recent years, with figures growing from 77% in 2017 to 87% in 2019.

“By joining Équité and uniting under a common goal, and with a common purpose, insurers are sending a clear message that they are committed to creating a more equitable world for all Canadians,” said O’Brien.