The Insurance Brokers Association of Canada (IBAC) has announced that Optimum General Insurance is the latest insurance company to renew its full partnership support for the association’s Broker Identity Program (BIP).

IBAC’s BIP is a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients.

Not only has Optimum renewed its support for the BIP, but the company will also continue to invest in IBAC’s other critical initiatives, including the association’s technology leadership, professional development of the broker workforce, and IBAC’s federal advocacy to maintain the separation of banking and insurance.

“Optimum is proud of its continued collaboration with IBAC’s Broker Identity Program, said Optimum General Insurance senior vp of corporate partner relations and strategy J.-Sébastien Lagarde. “We are convinced that independent brokers add value to insurance transactions: we are invested in our mutually beneficial relationship and reiterate how instrumental their contribution is to our success nationwide.”

“Optimum is a valued IBAC partner and a strong supporter of the broker network. We greatly appreciate their renewed sponsorship, and their vote of confidence for the important work we do on behalf of insurance brokers and consumers,” added IBAC CEO Peter Braid.