Towerhill Insurance Brokers has sold its book of business to BrokerLink – a major P&C brokerage operation with locations in Ontario, Alberta and Atlantic Canada.

According to a release, Ontario-based Towerhill agreed to the transaction due to BrokerLink’s investment and focus on technology.

“Our personal and commercial insurance customers want quick-and-convenient service; technology is a huge part of this. Without the right technology, it’s difficult to stay ahead of the curve,” said Towerhill president George Longo. “BrokerLink currently, and continues to invest in customer-focused technology. Our clients will get service which keeps market trends, and their needs, at the forefront.”  

“From their broker texting them to instant-messenger options, how customers want to engage with their insurance provider is evolving,” added BrokerLink president Joe D’ Annunzio. “By investing in technology, we can quickly adapt to, and understand customer expectations and needs. We look forward to continuing our efforts in this area and also serving Towerhill customers.”

A company release added that while Towerhill Insurance sold its book of business to BrokerLink, Towerhill’s sister company – Towerhill Insurance Underwriters, d.b.a. Excess Underwriting – was not part of the transaction.

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