BrokerLink : Everything you need to know

BrokerLink: Everything you need to know

Headquarters address

700 University Avenue, Suite 1000, Toronto, Ontario, M5G 1Z5, Canada

Year established


Size (employees)




Gross written premiums

$2.5 billion


Property & casualty insurance

Key people

Joe D'Annunzio (president), Tracy Krunic (COO & vice-president, human resources), Grant Clarke (vice-president, national personal lines), Lindsay Loughridge (vice-president, Ontario), Sheona McAlpine (vice-president, technology & solution delivery), Gina McFetridge (vice-president, Atlantic and digital distribution), Albert Pol (vice-president, Alberta), Alan Rabin (vice-president, finance), Michael Stack (vice-president, acquisitions), Eddie Staines (vice-president, national commercial lines), Janine White (vice-president, digital solutions)

About BrokerLink

BrokerLink is one of Canada’s largest insurance brokerages and operates as a network of brokers working from coast to coast. Its companies are subsidiaries of Intact Financial and are affiliated with Intact Insurance Company, Novex Insurance Company, and Jevco Insurance Company.

The company offers business, auto, and home insurance through its more than 200 offices. BrokerLink also provides other insurance solutions, including employee benefits, boat, ATV and snowmobile, vacation property, identity theft, cyber, wine cellar, musical instrument, equine, and travel and trip interruption insurance.

BrokerLink is well known for its acquisitions, which are frequent and occur across provinces. In 2021, the firm completed 21 acquisitions, totalling $475 million in premiums.

BrokerLink in the news

February 2020: BrokerLink buys Major Brothers Insurance

March 2020: BrokerLink acquires Ontario-based Impact Insurance

March 2020: BrokerLink acquires Alberta-based HDF Insurance

August 2021: BrokerLink gains Atlantic dominance with Archway and South Coast acquisitions

August 2021: BrokerLink president comments on recent acquisition with Archway Insurance

November 2021: BrokerLink acquires three broker operations across two provinces

April 2022: BrokerLink continues deal spree with double swoop in Alberta

April 2022: BrokerLink adds three locations in double Ontario acquisition

May 2022: What lies at the core of BrokerLink's acquisition strategy?

June 2022: BrokerLink kicks off June with double acquisition

July 2022: BrokerLink scores hat-trick of acquisitions

September 2022: BrokerLink reveals hat-trick of acquisitions

Key people

Joe D’Annunzio – President

D’Annunzio has worked with Intact for 20 years. For almost 16 of those years, he worked as a regional vice president and then as senior vice president of specialty solutions and surety for Intact. Before his roles at Intact, D’Annunzio was vice president of sales at Zurich in Canada. He came into his current role in January 2018.


BrokerLink’s brokers are active in their communities, regularly taking part in community events, such as the butter tart festival in Midland, Ontario or the main street cruisers car show in Edmonton. The network is also conscious about giving back through donations, raising $1.3 million for the United Way since 2010. Moreover, BrokerLink employees get one paid volunteer day a year, which they can put towards supporting a charity that’s important to them.

In the news

BrokerLink announces three Ontario deals


BrokerLink announces three Ontario deals

The acquisitions broaden its capability in the province

BrokerLink lifts the lid on Hanbidge and Bowman Insurance deal


BrokerLink lifts the lid on Hanbidge and Bowman Insurance deal

Top considerations when making acquisitions also revealed

Hanbidge and Bowman Insurance joins BrokerLink


Hanbidge and Bowman Insurance joins BrokerLink

It expands the group's presence in Owen Sound

Revealed – the insurance firms in Forbes’ list of best Canada employers


Revealed – the insurance firms in Forbes’ list of best Canada employers

Several brokerages and insurers made the cut

A Tinder for insurance?


A Tinder for insurance?

How one brokerage start-up is matchmaking for policyholders

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