Securian Canada has partnered with the Canadian Automobile Association (CAA) to introduce a range of new life, health, and dental insurance solutions.
The partnership brings these new products plus a digital-first customer experience to CAA’s expansive membership base, totalling over seven million nationwide. They will gain access to insurance offerings at preferred prices through a user-friendly platform.
In an emailed news release, Nigel Branker, CEO of Securian Canada, offered insight on the decision to collaborate with CAA.
“We are proud to be partnering with a trusted household brand like CAA to deliver innovative insurance solutions that aim to enhance the financial security of their members across Canada,” he said.
“This partnership gives us the opportunity to serve more Canadians and their families with meaningful financial protection via a digitally focused model that removes barriers in the purchasing journey. We believe this collaboration will make it easier than ever for CAA members to access insurance products that fit their lives.”
“We are incredibly excited to work alongside Securian Canada to expand CAA’s life and health & dental insurance portfolio,” said CAA National president and CEO Tim Shearman
“Our organizations share values and an unwavering commitment to providing solutions rooted in genuine care for our members. Together, we are poised to deliver new market-leading products and exceptional member services, staying true to our commitment to continually seek new ways to increase membership value.”
Securian Canada’s team-up with CAA reinforces its commitment to serving the association and affinity market. The move also comes after it acquired Sun Life’s association, affinity, and group creditor units in 2023.
Alongside the Sun Life deal, Securian announced that it was moving away from its former Canadian Premier branding to better align with its American parent company, Securian Financial Group.
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