iA Financial triples down with its charity donations

iA Financial triples down with its charity donations | Insurance Business

iA Financial triples down with its charity donations
Instead of donating to just one charity as part of its 125th anniversary celebration, iA Financial has announced that it is donating to two more non-profits.

Each charity – namely Mississauga-based Look Good Feel Better, Quebec City-based Le Diplôme avant la Médaille and Calgary-based Bullying Ends Here – will receive $125,000 as part of iA’s nationwide philanthropic contest.

The insurer accepted 125 submissions to its contest; the winning organization would receive funding from iA to help realize a project. Due to the contest’s popularity, the insurer decided to select three winners.

“We were touched by the 125 projects submitted and by the public’s participation. That is why we decided without hesitation to increase our financial support,” said iA Financial Group president and CEO Yvon Charest. “I would like to thank the organizations who took the time to present inspiring projects and I wish them the best of luck.”

Look Good Feel Better is a charity that helps women deal with the effects of cancer treatments on their appearances. The charity will use its winnings to fund its Women with Cancer Coping with Hair Loss project.

Bullying Ends Here visits close to 100,000 youths each year in over 1,500 schools across the country to raise awareness about bullying. The non-profit will use the funding for its literature initiative, which involves creating information kits for both parents and teachers that would teach them about cyberbullying.

Le Diplôme avant la Médaille utilizes sports to encourage students likely to drop out of school to stay instead. The money it won from the competition will be used to fund its “Diplomas before medals: a shining light” project in a new school.


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