Aviva Canada selects the start-ups to participate in insurtech program

Start-ups were chosen to address a wide range of needs across various insurance segments

Aviva Canada selects the start-ups to participate in insurtech program


By Lyle Adriano

Aviva Canada, together with scaleup innovation hub OneEleven, has chosen the start-ups that will participate in its InsurTech Growth Program.

Five start-ups were selected by both companies after an extensive application and selection process; they will begin their four-month growth program immediately.

The chosen start-ups are:

  • Maple – The start-up is offering 24/7 access to online medical care and prescriptions through users’ phones, tablets, or computers. Doctors signed to the platform can treat many conditions, saving patients from having to leave their homes.
  • MapYourProperty – This group has developed an intelligence platform that provides real-time real estate and land development information in just a few clicks; the platform reportedly streamlines the risk diligence process by about 50%.
  • RateHub – RateHub utilizes “proprietary and external data sources with auto capture technologies” to streamline the insurance quoting process, aligning the results with relevant comparisons from insurance providers that closely match users’ insurance needs.
  • Soundpays – Through its proprietary app, Soundpays uses ultrasonic sound wave technology to allow users to instantly purchase products while watching video or display advertising.
  • WealthTab – The start-up aims to simplify the process of account opening, quoting, and client proposals for financial services and insurance. WealthTab does this by introducing a quick and easy way to create digital workflows.

“These five start-ups offer a wide range of solutions to the InsurTech ecosystem reaching healthcare, financial and commercial real estate services,” commented Aviva Canada head of digital and innovation Ryan Spinner. “We’re thrilled to kick-start this mentorship program together with OneEleven and have the opportunity to work with these start-ups firsthand and accelerate their innovation projects.”


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