Based on its claims data, Aviva Canada has published a release outlining that there is a trend of increased claims related to distracted driving, despite increases in penalties and fines.
The insurer based its findings on data gathered between 2016 and 2018. Some of Aviva’s important findings include:
“Despite increased penalties and awareness on this issue, too many Canadians are still driving distracted behind the wheel. The majority of these accidents are preventable – such as hitting stationary objects, rear ending other vehicles and inattentive lane changes,” commented Aviva Canada chief underwriting officer Phil Gibson.
Gibson also mentioned Aviva’s efforts to address the distracted driving trend through its “Undistracted Driving” campaign.
“We created the Undistracted Driving campaign because nobody likes to be nagged about their bad behaviour. Instead, we want to encourage all drivers to keep our roads safe, and we have everything we need to start Undistracted Driving today,” he said.
As part of the Undistracted Driving campaign, Aviva conducted an experiment involving three drivers, asking all three to not use any devices while in their car for an entire week. The participants’ experiences were filmed for the campaign.