Gore Mutual Insurance Company will be donating $150,000 to charities for its part in this year’s GivingTuesday celebration.
GivingTuesday is a global generosity movement that takes place each year after Black Friday and Cyber Monday – over 150 countries celebrate the event. This year marks Gore Mutual’s fifth year as a participant in the global initiative since it first started in 2017. Last year, the insurer donated a total of $50,000 – giving 10 charities $5,000 each.
For this year, Gore Mutual will be leveraging its social media channels to encourage its national network of insurance brokers, customers, and the Canadian public to nominate their favourite charities. Fifteen charities will be selected among the nominees to each receive a $10,000 grant from Gore Mutual.
“Throughout 2021, many Canadian communities, citizens and charities continued to face uncertainties. With this, Gore Mutual wanted to significantly increase its giving to help more charities,” said Gore Mutual CEO Andy Taylor.
According to Gore Mutual, it will officially announce the charity recipients through its social media channels on December 02 – during “Thank You Thursday.”
“As a modern mutual company, Gore Mutual is committed to building thriving communities free of poverty and social inequality. It’s in our DNA and GivingTuesday is another opportunity for us to spread good across the communities we live and work in,” added Taylor.
“It is inspiring to see companies like Gore Mutual step up and engage Canadians on this important day,” commented Marina Glogovac, chief executive of CanadaHelps.
CanadaHelps is the organization that co-founded the GivingTuesday Canada movement. GivingTuesday was originally founded in the US in 2012, and was brought over to Canada in 2013.
“As we slowly move toward post-pandemic life, many charities across Canada have been severely challenged and this commitment will support recovery efforts,” said Glogovac.