There are opportunities aplenty for budding entrepreneurs in Canada’s legal cannabis market, particularly in the emerging realm of edibles, extracts and topicals. This new line of products, given the green light via Canada’s Cannabis Legalization 2.0 in October 2019, has the potential to carry the immature industry – one that has arguably struggled to flower in recent months – through to its prime bud.
“Legalization 2.0 is really positive news for the industry,” said Marcus Sargent, business account executive at Steer Inc., and speaker at the upcoming cannabis insurance panel at Insurance Business Canada’s virtual Insurance Connect event on July 16. “That’s where the really interesting developments are going to come – understanding and managing where those 2.0 products are coming from and how they’re going to be delivered to the market. There are lots of opportunities and risks that will come with the development of 2.0 products – and these are all things the insurance market will have to figure out.”
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